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Harrah’s Has Heart

Giving something back to the players

by Steve Zolotow |  Published: Dec 24, 2010


Harrah’s has started a fabulous promotion program that will give several million dollars to poker players. First, here’s some history: In 2003, Harrah’s purchased Jack Binion’s Horseshoe Gaming holding company, which gave them several new casinos. As part of this deal, it also got a note from Becky Binion Behnen, secured by the Las Vegas Horseshoe Club. It was this note that eventually led to Harrah’s acquisition of the World Series of Poker. At the time, everyone recognized that this had some value, but no one realized what was about to happen. In 2003, Chris Moneymaker won an online satellite and then amazed everyone by outlasting more than 800 players to win the main event. Online poker started to take off, and many online players wanted to try live cash games and tournaments. Moneymaker’s win, the use of the holecard camera on televised poker shows, and the growth of online ...

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