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Bluff Equity

How to create and use it effectively

by Barry Tanenbaum |  Published: Sep 03, 2010

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Sometimes bluffing situations arise that you recognize and execute. Many of them are “textbook” situations. For example, you are first to act and everyone checks the flop. On the turn, the board pairs — or an undercard comes — and you bet. Sometimes, however, your only chance to bluff is to show your opponents a betting pattern that enables you to execute a bluff late in a session because you have built up credibility by showing down real hands in similar circumstances earlier. In other words, you have “trained” your opponents to respond to a specific betting sequence by realizing that you “always” have the goods when you make that bet. If you have been successful, your trained opponent will obediently fold. I call this kind of training of opponents creating “bluff equity.” I have discussed specific instances of recommended betting by you in previous columns, but here, I want ...


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