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All Change at the Top

by Brendan Murray |  Published: Mar 01, 2011

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In the wake of bwin and Party Gaming announcing their merger Ladbrokes confirmed it is in talks to buy 888.com. This consolidation at the top end of online poker has been mooted for some time, not least in this column, and it seems to be coming to pass as once mighty and innovative organisations struggle to compete in a vastly more competitive landscape than when they dominated the scene a few years ago. Whether this will be a good thing for players will remain to be seen. Competition will be diminished in the sector but the savings to be made from merged operations, should they be reinvested into the site, can go some way to improving service, software, and promotions. As revenues have fallen at all the top Euro-facing sites, so investment in basic infrastructure, marketing, and quality staff has dropped in tandem and an ever-decreasing spiral of mediocrity is ...


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