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From Threat to Opportunity: Online Poker and the Media

by Brendan Murray |  Published: Mar 01, 2010


With the recent PartyGaming takeover of the World Poker Tour brand and comments from the company’s CEO Jim Ryan about the threat to online poker from “media” companies, a subtle but significant paradigm shift appears to be afoot as threat is turned to opportunity. PartyGaming, as the parent company to PartyPoker — once the world’s largest and most powerful online poker site — is well placed to read the online poker market place. Before the introduction of the Unlawful Internet Gambling Enforcement Act (UIGEA) in the U.S. it towered above all comers in the online poker sphere. Post-UIGEA it re-trenched, having to pull out of the lucrative U.S. market, expanded into sports betting, casino, bingo, backgammon, and games, settled with the U.S. Department of Justice over its pre-UIGEA activities in the States, and is now setting out its stall for a possible re-entry into the market it once so thoroughly ...

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