Online poker giant GGPoker has entered a major new partnership with Grosvenor Casinos, aiming to strengthen the live tournament landscape across the United Kingdom.
Under the agreement, GGPoker will support more than 50 live poker festivals annually across Grosvenor’s 35 venues. The schedule includes marquee events such as the Goliath, Grosvenor UK Poker Tour (GUKPT), and the UK Open.
A central component of the partnership is creating a seamless pathway from online play to live events. Players qualifying through GGPoker will receive added value, including cash boosts on winnings. Select events such as the Goliath, G200, and G300 will feature 20% bonuses, while GUKPT stops will offer 10% boosts.
Additional promotions include a £5,000 Last Longer tied to the Goliath, along with on-site rewards and merchandise for participants.
Partnership Expands Live Poker Footprint
The collaboration reflects a shared goal of growing the game by enhancing player value and expanding live poker opportunities throughout the UK.
“We are incredibly proud to partner with Grosvenor Casinos,” said Angela Martin, Head of Marketing for GGPoker UK & Ireland. “At a time when rewards are being scaled back across much of the gaming industry, GGPoker is determined to do the opposite. Supporting the live poker scene is vital for the health of our favorite game, and we are thrilled to give real value back to this fantastic community.”
“This is a hugely exciting partnership for us and the poker community in the UK,” said Sue Price, Director of Gaming for Grosvenor Casinos. “We’re confident that the strengths we both bring will result in improved experiences with more value delivered to our players. We’re very much looking forward to working with the team at GGPoker who’ve shown they have a very clearly aligned ambition to ourselves, which is exciting for our teams and our players alike.”
With satellites already underway and a full slate of events planned, the partnership is expected to immediately bolster the UK live poker scene while strengthening ties between online and in-person play.
About GGPoker
Founded in 2017, GGPoker has become one of the world’s largest online poker operators. The site is known for major tournament series, innovative software features, and global live event partnerships.
The platform became the exclusive online home of the WSOP in 2024 following NSUS Group’s acquisition of the brand. GGPoker is also recognized for features such as integrated staking, all-in insurance, and large guaranteed tournament prize pools.
