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Betfair Acquires Blue Square Customers

Online Betting Exchange And Sportsbook Buys Former Grosvenor UK Poker Tour Sponsor

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Betfair has acquired assets from British online sportsbook Blue Square including its customer base for £5 million.

The company said, “From today, all Blue Square customers will be automatically redirected to Betfair where they can access a full suite of sports betting and gaming products and receive a promotional welcome offer.

“The acquisition is consistent with Betfair’s strategy of focusing on regulated markets and growing its sportsbook and gaming operations alongside the exchange.”

Blue Square was owned by Rank plc and was a one-time sponsor of its sister company’s Grosvenor UK Poker Tour.

Rank recently purchased Gala Casinos for £179 million.