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I have personally been selling action since I first started playing real money, doing so first on poker sites, then on poker forums, and eventually to friends and other backers. I have also bought a lot of action over this time, and am friends with some of largest general action buyers in poker.
Seeing as how I have made my investors a lot of money and have done so consistently for the last 10 years, I feel as though I have a good perspective on this as both a seller and as a buyer, and also as someone who cares about the health of the industry.
Selling Action
As a seller, I believe I have a handful of different responsibilities to my backers and to followers and fans who might be interested in buying a piece.
- Sell at prices I very strongly believe I have an edge higher than or significantly higher than.
- When selling, give an honest representation of how good of value I believe the events to be, and why I believe I have an edge.
- Use the funds given only as agreed to. If changes of any kind need to be made, have them built into package or get agreements from each investor.
- When selling to general public, make sure they understand the nature of action buying, the variance involved, and what type of edge I may have in the event.
- When playing the event, never consume alcohol/drugs, and give an honest effort with regards to focus and concentration, always doing my best to maximize the edge I have in the field for my investors. This includes ignoring how much I have sold, and treating each event with more respect than I would if it was fully my own funds.
- Update investors as agreed upon. If they want proof of playing events (tournament entry receipts), do so in a timely manner.
- When paying investors, do so as agreed and pay as quickly as possible. If I owe people, remind them that I owe them if needed. It is my fiduciary responsibility to be on top of this.
- Always confirm when action is booked, when action is paid for, and when I expect to pay them back. Do so in writing of some kind and keep track of all investors.
Buying Action
When buying action, I have some responsibilities of my own to ensure I am making the kinds of buys I want and uphold any agreements made.
- Do my due diligence in who I am buying action from. How well do I know, trust, respect them? How well do I know their game, and how tough the field is they are playing?
- When buying action, make sure I verify what I am buying exactly, how much, what event, what dates, and make sure action is properly booked.
- Pay what I owe on, or before the agreed upon date. If needed, remind them I owe, and make sure I am fully paid up.
- Always make sure any money sent or received is confirmed by both parties.
- Verify the players play the agreed upon events and uphold their side of the agreement.
- Understand that any action I buy is extremely high variance and that the most common outcome is that I lose the majority of my investment. This is by far the most important part!
This is how I personally decide how to approach buying and selling action. If you do the same you will be much more likely to have a great relationship and better results with your horses or backers.
Thanks for reading, and best of luck at the tables!

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