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Zynga-Zing-A

by Brendan Murray |  Published: Apr 01, 2013

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By the time you read this online poker may have undergone its biggest shake up since the Feds shut down PokerStars, Full Tilt and UB in the United States. This shake up will come in the form of ZyngaPlusPoker, the new, real-money poker site from gaming behemoth, Zynga (see Industry News). The new site promises to “Combine the exciting social Zynga poker fun you know and love with real money prizes,” but what the poker industry is waiting to see is if Zynga’s entry into the market is a rising tide which lifts all boats or just another high profile, full-of-broken-promises flop like the Epic Poker League. The smart money knows Zynga needs a success story having seen its share price tumble from around $16 to under $3, wiping out billions in shareholder value and raising many questions about its business model. Something had to give and ZyngaPlusPoker looks like ...


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