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Poker Sponsorship in Sport

by Roy Brindley |  Published: Sep 01, 2010


The trend of pretty girls and sports stars endorsing poker sites continues unabated. In fact anything other than poker players now seems to be of interest to the marketing managers of online poker sites. PartyPoker is sponsoring anything from the World’s Strongest Man competition to boxing matches, darts, ten-pin bowling, and snooker, while Paddy Power and Bodog have recently bid $75 million and $100 million respectively for the signature of golfer Tiger Woods. Clearly a mass audience, the uninitiated general public, is now seen as the chosen target as opposed to the touting of the specific product to the converted, such as the 60,000 plus individuals that will have attended the 2010 World Series of Poker. On this theme, the cost, size, and impact of Full Tilt’s principle sponsorship of the fledgling, albeit already recurrent Formula 1 back-markers, Team Virgin cannot be calculated in cost or value. It does, however, ...

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