In what the Ultimate Fighting Championship expects to be their most watched fight ever, Full Tilt Poker has landed a major deal to give its site unprecedented exposure.
Randy Coutour, the current heavyweight champion of the UFC, has agreed to wear Full Tilt gear during today’s weigh-in for the fight, which is being broadcast live right now on ESPN. He will also wear Full Tilt gear at the fight, which takes place tomorrow on pay-per-view.
Couture wore Full Tilt gear on Fox Sports Net’s “Best Damn Sports Show Period,” which aired Thursday, and reportedly even filmed a commercial for Burger King wearing the online poker site’s logo.
The inclusion of a poker company as an acceptable brand for advertising means that the poker industry, and especially Full Tilt, will get mainstream exposure at a venue it’s never had before.
Couture fights Brock Lesnar tomorrow at the MGM Grand Garden Arena.
