I-play, the mobile phone game developer, today launched "Win at Texas Hold Em," presented by Daniel Negreanu, on the O2 and T-Mobile networks in the UK.
The game is part of I-play's strategy of developing the next generation of poker products for mobile communication devices such as phones and PDAs.
More than 50 tutorials featuring the three-time World Series of Poker bracelet winner Negreanu were filmed at the Venetian Hotel and Resort in Las Vegas, ranging from advice on the fundamentals of the game to more advanced topics such as tournament play, no-limit hold'em strategy, tells, and bluffs.
President of I-play David Gosen said, "We are extremely excited to be launching this product in the UK and to be working with someone as accomplished and well-respected on the poker circuit as Daniel. I-play's poker series will be the ultimate video poker product available on the market. The mobile video signals a ground-breaking new product and an industry first, offering bite-sized chunks of entertainment to develop the Texas hold'em aficionado in us all."
