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Ontario Now North America’s Largest Ringed-In Online Poker Market

Survey Offers Insight On Provincial Online Gaming


A recent survey and insight into online gaming in Ontario points to the Canadian province as the largest ringed-in online poker market by gaming revenue in North America.

While this is Ontario’s smallest online gaming sector, poker still saw players bet more than $1.5 billion through this year. iGaming Ontario regulators noted that this was a “testament to the strong interest Ontarians have in the game.”

“With 24 months behind us, we are starting to see a clearer picture of the Ontario player landscape in all three segments, betting, casino and poker,” iGaming Ontario executive director Martha Otton said. “I am looking forward to what comes next as we work with our operators to invest in Ontario and better understand Ontario players’ interests.”

Insight On The Market

A new survey, commissioned by the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario, took a look at player trends in the province. IPSOS conducted the study and found that most gamblers in the province have moved to the regulated market with 86% now using Ontario-regulated platforms.

Males are more likely to gamble online, with 64.5% reporting wagering on regulated sites in the past three months. Only 35.5% of females reported engaging in online gaming over the last three months.

The largest segment of gamblers are aged between 35 and 54, making up 42.5%. Another 38.7% are between the ages of 19 and 34, while 18.8% are over 55.

Among educational levels, the highest percentage (38.1%) of those engaged in online gaming over the last three months have university degrees. A total of 52.5% of those with an income of below $75,000 used online gaming sites over the last three months with those above that level at 47.5%.

When it comes to gaming frequency online, 35.2% have played in the past year, and 20.3% have played in the past month.

Since launching in April 2022, Ontario has become the sixth-largest regulated online gaming market in the world by gross gaming revenue, according to global regulatory intelligence company Vixio. Government officials in Alberta have also recently been considering the launch of a similar regulated online gaming market.