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Casino Lobby: March Madness Brackets Proof That 'Americans Embrace Gaming'

More Than 70 Million Brackets To Be Filled Out: AGA

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The American Gaming Association, the commercial casino industry’s top lobbying group on Capitol Hill, said last week that Americans will fill out more than 70 million March Madness brackets, with the average bet per bracket being $29. That’s more than $2 billion in bets.

The poll was conducted by GfK Custom Research North America. The sample consisted of 1,000 completed interviews, made up of male and female adults (in approximate equal number), all 18 years of age and over.

The AGA is pushing for more regulated sports betting in the United States because it could make the casino industry a ton of money. Online gaming has so far been a flop in the United States, and regional casino competition is fierce these days, leading to the threat of cannibalization.

Legalized and regulated sports betting, which is a booming activity in the state of Nevada, is seen as a way for casinos across the country to keep winning.

Atlantic City is at the forefront of the sports betting push since the town has been devastated by a string of casino closings last year. I-gaming has especially been a disappointment there.

“Sports betting has played a major role in making March Madness the big-time event it is today,” said Geoff Freeman, president and CEO of the AGA. “With more people filling out brackets than casting a ballot for President Obama—who makes his NCAA predictions in the Oval Office each year—it’s clear that Americans embrace gaming.”