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bwin.party Legal Setback In Portugal

PartyPoker Parent Company Ordered To Stop Advertising And Sponsorship

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bwin.party has been ordered by a Portuguese court to stop all advertising and sponsorship deals in the country.

The Portuguese Professional Football League said it was obliged to remove all advertising referring to bwin by Monday according to Reuters.

Bwin sponsors the Portuguese League Cup to the tune of €4 million.

The court case was taken by the national lottery operator Santa Casa and the Portuguese Casino Association on the grounds that bwin paid no tax in Portugal nor was it bound by existing gaming legislation.

Artur Mateus of the Portuguese Casino Association said, "We are happy with this decision, it was a positive one. We pay for extremely expensive licences so we want the state to combat illegal operators who have unfair advantages.

While bwin said in statement that it would comply with the order but called for regulation: "We will suspend all sponsorship and advertising. It is time for the state to legislate and tax online gambling instead of banning it. Regulating it is in the interest of the consumer, the economy and the state budget.”