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Swedish Online Poker Company Goes Public

5050poker To Float On Swedish Stock Exchange

Print-icon, a Malta-based online poker company, is to go public on September 15, floating on the Swedish First North stock exchange.

The company, founded in March 2007, joined the Microgaming network in 2010 and recruited a new CEO Patrick Sjögren and CFO Meta Martinsson.

It’s latest financial report, showing figures from January to June 2011, gives EBITDA (earnings before interest, tax, depreciation, and amortization) of SEK543,439 (€59,603).

The company says its business strategy is “… to make strangers into friends, friends into customers and customers into ambassadors / sellers. By stimulating and inspiring networking, engagement and activities beyond the card table, we can, at a lower cost, attract active, like-minded customers – with a developed interest in poker and casino games and offer them a better and more complete gaming experience.”