Bad Publicityby Brendan Murray | Published: Dec 01, 2011 |
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Recently a major British bookmaker sponsored a large poker tournament which was won by a well-known player. In the wake of situations like this it is common practice within the industry to issue a press release after the event with details of the final table, the winner, the final hand, a photograph of the winner and, usually, a glowing comment on the success of the event. Not so for this rather tardy bookie. Over a week after the event the only information sent to the poker press remained a press release sent out by the sponsor of the player with a photo of said player winning a different tournament for his company, complete with colourful branding, earlier in the year. I’ve never known the sponsor of the tournament to be out maneuvered like this by a competitor. All that publicity, branding, and social conversation about your tournament and it is ...
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