After facing months of controversy and legal wrangling, prediction market Kalshi took a different approach with their business model. The company inked a partnership with the NFL on FOX show.
The deal is exclusive to the broadcast’s NFL coverage. It allows former New York Jets quarterback and Fox commentator Mark Sanchez is expected to promote the platform.
“We are excited to be partnering with the NFL on FOX and Mark Sanchez this football season,” the company said in a post announcing the deal on Twitter/X.
Kalshi Social Media Gets NFL Access
As part of the agreement, Kalshi’s social media accounts can include clips from FOX’s NFL coverage.
Additionally, Kalshi can use the network as a source to verify results for the company’s prediction markets.
As part of the announcement, the company released a video last week featuring Sanchez and current Los Angeles Chargers quarterback Justin Herbert. The two discussed the current prediction market available on the site for who might perform during the Super Bowl halftime show.
Taylor Swift led the pack with 58%, followed by Ariana Grande and Post Malone, both at 24%. In the clip, Herbert went with the underdog and picked Malone.
We are excited to be partnering with @NFLonFOX and Mark Sanchez this football season.
What do you think of Justin Herbert’s Super Bowl predictionpic.twitter.com/W8qhSQaxXy
— Kalshi (@Kalshi) September 11, 2025
Kalshi initially began with markets based on touchdowns, point spreads, and total score. Then, the company expanded to which team will win the game, and added certain prop bets as well.
More Legal Problems For Kalshi
The news of the FOX deal comes as Kalshi is facing further legal pushback. The Massachusetts attorney general announced a lawsuit against the company on Friday.
Like other states that have filed suit against the platform, the AG alleges Kalshi violates state gambling laws already in place for online sports betting. However, Massachusetts is taking a slightly different angle.
“Massachusetts’ lawsuit is significant for two reasons: It’s the first time that a state has gone on offense in court to enforce its gaming laws, and it’s in state court (which may be less receptive to federal defenses like the preemption argument that Kalshi’s raised),” attorney Andrew Kim of Goodwin Law told The Event Horizon. “It’ll be interesting to see whether other state regulators will follow suit in coming off the sidelines.”
Kalshi found some wins in federal court, at least preliminarily, against Nevada and New Jersey. The company lost a similar case in Maryland, but are filing an appeal. state regulators in several states have argued that sports prediction markets violate gaming law.
But Kalshi claims prediction markets are different than traditional sports betting and is already regulated at the federal level by the Commodities Futures Trading Commission.
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