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Everest Poker Legal Wrangle With Harrah’s Continues

Second Lawsuit Alleges Harrah’s Still Using Everest Poker Trademarked Brand To “Force Payment” in Earlier Dispute

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Everest dispute with Harrah's continuesEverest Gaming has filed a lawsuit against Harrah’s Entertainment, owner and organizer of the World Series of Poker, alleging the company is continuing to use its trademarked Everest Poker brand according to the Las Vegas Sun.

The lawsuit stems from the dispute between Everest’s parent company Ultra Internet Media and Harrah’s which claims that Harrah’s breached the three-year sponsorship agreement between the two companies for the Everest Poker to be the on-felt sponsor of the WSOP when one of Everest’s competitors replaced it digitally on a WSOP TV broadcast in France.

Quoting the lawsuit, the Las Vegas Sun reported that, “The felt on the poker tables being used for the 2010 World Series of Poker features at least one of Everest’s Everest Poker logo trademarks.

“The Everest Poker trademarks also are on display at the Rio as large banners or wall posters, on the ‘inner rung’ of certain tables used for the 2010 World Series of Poker and on television monitors in the casino displaying the schedule of events.”

The “defendants are refusing to remove the trademarks in an effort to try to force payment by Everest for defendant’s use of such marks, and in order to bolster the legitimacy of the World Series of Poker in the minds of tournament participants, fans and the viewing public.”

As a result of the original lawsuit Ultra Internet Media is refusing to pay the final installment of £8.4 million to Harrah’s for sponsorship of the 2010 WSOP.