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Jeff Gordon Charity Tourney Roars to Life Tomorrow

$1,000 Buy-In Event Takes Place at Caesars Palace


The workers at Caesars Palace's poker room will barely have enough time to clear the dust generated by the National Heads-Up Poker Championship that wraps up today before welcoming a man who is used to putting dust in the air himself: Jeff Gordon.

The Jeff Gordon Foundation Poker Classic starts tomorrow (Tuesday, March 7). The buy-in for this event is $1,000, and prizes include a money purse and a seat in this year's World Series of Poker's main event. The no-limit hold'em event starts at 10 a.m.

Chris Moneymaker, 2003 WSOP champion, will cohost the event with Gordon. Celebrity players include Chris "Jesus" Ferguson, racecar great Tony Stewart, WSOP runner-up Steven Dannemann, bull-riding champion J.W. Hart, and more.

Participants won't have to face the pros and celebrities until the second round of play, when at least one famous person will have a seat at each of the remaining tables.

On Wednesday, March 8, at 10 a.m., a red carpet ceremony will begin outside Caesars Palace's poker room. Autograph hounds might want to set their alarms.

The Jeff Gordon Foundation has provided continuous support for children and their families through The Leukemia and Lymphoma Society, The Make-A-Wish Foundation, Riley Hospital for Children in Indianapolis, Indiana, The Marrow Foundation (in partnership with the Hendrick Marrow Program), and the Jeff Gordon Children's Hospital at NorthEast Medical Center and many other charities through their grant program supporting children with special needs.

Seats are still available for the tourney. To register, or for questions, call Caesars Palace's poker room at 702-785-6566.