Super Bowl Sports Betting Handle Expected To Reach Record $1.39 Billion

The Kansas City Chiefs square off against the Philadelphia Eagles on Sunday in Super Bowl LIX and while most viewers will be discussing the action the field (and the commercials) Americans will have more action on the outcome than ever.

The American Gaming Association (AGA) estimates U.S. gamblers will legally wager a record $1.39 billion on the game, highlighting the continued expansion and popularity of sports betting across the country.

“No single event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year’s record legal handle reflecting its widespread appeal,” AGA President and CEO Bill Miller said. “This figure underscores the positive impact of the legal market – from protecting consumers to generating tax revenue that benefits communities across the country – while enhancing the game experience for all.”

Americans Express Support For Legalized Betting

Support for legal sports betting across the country continues to grow. The industry group’s 2024 American Attitudes Survey found that 75% of Americans support legal wagering in their home state, and 90% view sports betting as an acceptable form of entertainment.

Since the Supreme Court struck down a virtual ban on sports betting outside of Nevada in 2018, 38 states and Washington D.C. have launched legal markets.

These numbers complemented numbers released this week by geolocation and online gaming security firm GeoComply. During the 2024-25 NFL season, active sports betting accounts surged 20.2% compared to last season.

“Legal sports betting continues to grow at an unprecedented pace, and this year’s NFL season has been no exception,” the company reported. “The expansion of regulated betting markets is bringing more fans into the legal ecosystem. This year’s NFL season sets the stage for record-breaking Super Bowl engagement.”

The company plans to release statistics for this year’s Super Bowl betting after the game is over.

Several other states are currently considering sports betting legalization including Hawaii and Mississippi, and even the historically anti-gambling state of Texas, which recently received a jolt of support for sports betting legislation from Gov. Greg Abbott.

Connecticut has also seen several bills filed to set new standards for the state’s sports betting industry.

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