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Horseshoe Las Vegas Casino Resort Makes Its Debut On The Strip

Grand Opening Ceremony Featured Jack Binion, Jack Effel, "Mattress Mack," And Doyle Brunson

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Last week, the Horseshoe officially returned to Sin City. Only this time the property isn’t downtown, it’s right in the heart of the Las Vegas Strip.

It’s been nearly 20 years since the Horseshoe had a presence in Las Vegas, originally opening downtown in 1951. The brand, along with the World Series of Poker, was sold to Harrah’s in 2004, which was ultimately renamed as Caesars Entertainment.

Caesars now operates 10 Horseshoe properties throughout North America, but none were located in Las Vegas until rebranding the Strip casino previously known as Bally’s.

Caesars Entertainment“The arrival of Horseshoe on The Strip marks a significant moment for Caesars Entertainment, the Horseshoe name, and the entire destination,” said SVP and General Manager Jason Gergorec. “Not only are we excited for guests to experience the redesigned resort and its latest offerings, but we are also proud to reintroduce the historic gaming brand to Las Vegas.”

The Horseshoe underwent a year-long transformation that included new exterior signage, a refresh of the casino floor, and new dining options.

The casino is also home to the WSOP Hall of Fame Poker Room, a 4,900 sq. ft. space which has 18 tables. The property will serve as half of the home for the WSOP from May 30 to July 18, along with neighbor Paris Las Vegas.

Effel, McIngvale, Brunson, and BinionThe grand opening ceremony featured a panel of industry experts, including WSOP Vice President Jack Effel, 10-time bracelet winner Doyle Brunson, and high-stakes sports bettor Jim “Mattress Mack” McIngvale.

Jack Binion, whose father Benny opened the original Horseshoe downtown, was also on hand. Binion was celebrating his new steakhouse at the resort.

The newly rebranded Horseshoe originally opened in 1973 as the MGM Grand Hotel and Casino before being purchased in 1986 by Bally Manufacturing. Caesars, then-Harrah’s, acquired the 26-story resort in 2005.

Photos by Caesars Entertainment and Denis Truscello/Getty Images