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Americans To Bet $16B On Super Bowl LVII: AGA

Thirty-Three States Currently Have Sports Betting


A record 50.4 million American adults (20%) are expected to bet on Super Bowl LVII, a 61 percent increase from the record set in 2022, according to a new American Gaming Association survey.

The game features a match-up between the Philadelphia Eagles and the Kansas City Chiefs. Pennsylvania has sports betting, while Missouri does not.

According to the AGA, the casino industry’s top trade group, bettors plan to wager an estimated $16 billion on this year’s championship game, more than double last year’s estimates. With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for the first time.

The survey found that thirty million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 66 percent from 2022. Twenty-eight million plan to bet casually with friends or as part of a pool or squares contest, up 50 percent from 2022.

“Every year, the Super Bowl serves to highlight the benefits of legal sports betting: bettors are transitioning to the protections of the regulated market, leagues and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country,” said AGA President and CEO Bill Miller.

“As interest in legal sports betting continues to expand, the gaming industry remains committed to responsibly delivering world-class entertainment, educating consumers about how to bet responsibly, and combating illegal gambling as we work to build a safe, competitive and sustainable legal market for all.”

Thirty-three states and Washington, D.C currently feature live, legal sports betting markets, with three additional legal markets awaiting launch. More than half of American adults (57%, 146 million) live in a legal sports betting market.

Morning Consult conducted the online survey on behalf of the AGA between Jan. 31 – Feb. 1, 2023, among a national sample of 2,199 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.

Tags: Sports Betting,   NFL,   AGA,   Super Bowl