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World Poker Tour, Zynga Kick Off Partnership

WPT-Themed Tournaments Now Available On App

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The World Poker Tour and leading social poker app Zynga Poker announced this past winter that they had inked a partnership. On Monday, they implemented it.

The arrangement allows Zynga Poker users to play in a special WPT “tournament mode.”

“Our WPT-themed tournaments enhance our free-to-play Zynga Poker social casino experience and bring the most premier name in the sport of poker directly into the player’s hands," said Bernard Kim, President of Publishing for Zynga. "We are thrilled to invite the WPT into our virtual world to create an even more authentic and immersive experience that players will love.”

WPT CEO Adam Pliska echoed the remarks, saying: “We are incredibly thrilled to see the next step in the transformational multi-year partnership between the World Poker Tour and Zynga Poker come to life […] on the world’s largest free-to-play poker platform".

To promote the start of their partnership, the groups will co-sponsor NASCAR driver Matt DiBenedetto as he competes in the South Point 400 in Las Vegas this upcoming weekend.

The launch of WPT-themed tournaments on Zynga comes during an upswing for the 11-year-old poker app. In the second quarter of 2018, Zynga Poker mobile revenue was up 19 percent year-over-year and mobile bookings for the game were up 13 percent year-over-year, according to the company. Revenue of nearly $38 million was up more than 10 percent compared to Q2 of 2017.