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Poker Business: William Hill, Amaya In Merger Discussions

Deal Would Create Largest Online Gambling Company In The World


Amaya Gaming, the parent company of PokerStars, and leading U.K. bookmaker William Hill are in merger discussions, according to media reports.

The market value of William Hill is $3.3 billion, while Amaya is worth $2.6 billion, according to a report from Bloomberg. The discussions are preliminary at this point.

News of a potential deal sent Amaya’s stock price up five percent to nearly $17 early this week, while William Hill remained nearly unchanged at about $360.

The potential merger follows an attempt by 888 Holdings and Rank Group to acquire William Hill. The bookmaker rejected the $4.2 billion takeover offer from the two rival online gaming firms.

In 2015, William Hill was looking at acquiring 888 for $1 billion.

According to Bloomberg, about $14 billion in mergers and acquisitions has been spent over the past two years alone. In 2014, Amaya bought PokerStars and Full Tilt for $4.9 billion.

In August, former Amaya boss David Baazov resigned from all positions with the company amid an insider trading investigation in Canada.