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Revel Casino To Be Rebranded As 'TEN'

Property Set To Reopen In First Quarter Of 2017


Despite recent conflict with local officials over the reopening of Revel, Florida-based real estate developer Glenn Straub now is eyeing an early 2017 date to unveil the property that will be called “TEN.”

Press of Atlantic City reported that Straub’s Polo Country Club North made the announcement Monday ahead of a hearing on proposed changes to the facility.

“It’s what’s next in Atlantic City. We are thrilled to share our brand with the public and to introduce a new era of resort and entertainment,” Robert Landino, CEO of TEN, said. “TEN joined with our infinity logo represents our mission to provide the highest-rated amenities and our daily endeavor to offer an infinitely perfect escape for our guests, families and businesses.”

Revel closed in 2014 after about two years in business. It never turned a profit, despite being the most expensive casino in the city’s history.

Straub bought the $2.4 billion casino in April 2015 for just $82 million. He has threatened numerous times to walk away from the project, and he has flirted with unusual ideas for the property, such as turning it into a university and housing refugees.

He had originally planned to reopen the property, without gambling, in June. It appears the plan is still to operate the resort without table games or slot machines.

Tags: Revel,   Atlantic City,   Glenn Straub,   Ten