Poker Coverage: Poker Legislation Poker Tournaments U.S. Poker Markets Sports Betting

David Beckham To Promote Casinos In Asia

Soccer Star To Lend Brand To Las Vegas Sands Corp.

Print-icon
 

Retired British soccer star David Beckham will be working to promote casinos in Asia for Las Vegas Sands Corp., the Associated Press reported.

The arrangement will have him promoting properties in Macau — the world’s top gambling hub — and Singapore. Sands is owned by billionaire Sheldon Adelson.

Macau saw gambling revenues of more than $40 billion in 2013, and Sands is top dog there.

Sands said in a statement that it hopes to cash in on Beckham’s popularity in the region. Soccer is widely regarded as a global game. The firm said Beckham will be utilized “as we aggressively explore opportunities to further expand our presence in Asia.”

Japan, which is on the verge of authorizing casinos, could be on Sands’ mind.

According to the AP, “in November [Beckham] posed for photographs with 100 local kids at the Venetian Macau and gave an hour-long interview…Over the summer, Beckham staged a similar event in Singapore, meeting about 60 kids at a Sands casino there.”

Beckham, 38, has a networth of around $300 million, according to Celebritynetworth.com.

Sands is vehemently opposed to online poker within the United States.