Drake has become well-known in the online gaming industry. The Canadian rapper regularly streams his Stake online casino gambling sessions on the Kick platform.
The streams include Drake’s slot machine and table game action on a platform he has a multimillion-dollar deal to represent.
However, Bloomberg Businessweek recently looked at some of his play and alleged that his wins come more frequently than average players on the site. The outlet analyzed 500 hours of lot play from 25 gamblers on Stake and compared it to the rapper. Australia’s Ed Craven co-founded both Stake and Kick.
The analysis found that the 39-year-old had much better luck than the average player. That was especially true for slots developed by Easygo Entertainment, Stake’s parent company.
“When he played Easygo slots, he won big four times as frequently as the average rate — the equivalent of once every 2,500 spins, compared with every 10,000 spins,” Bloomberg Businessweek reported. “Yet on games operated by third parties, his win rate was average. And Drake wasn’t the only influencer getting very, very lucky while broadcasting Easygo games on Kick.”
Big Wins For Influencers
As part of the investigation, Bloomberg examined streams where Craven appeared. After he chatted with Drake and suggested different games, the five-time Grammy winner then saw his fortunes turn around – from being deep in the hole to ending up a winner.
Social media influencer Adin Ross, who also represents the brand, saw similar results, according to Bloomberg. The analysis looked at win rates from June to August of 2025 and found that Drake and Ross had a higher frequency of big wins (1,000 times the bet) on Easygo slots than other Kick streamers.
That equated to five big wins per 10,000 spins for Ross and four big wins for Drake over that same number of spins – all on Easygo slots. Other players using Easygo and third-party slots didn’t experience that same success rate.
Company Denies Allegations
Stake is the most popular crypto platform in the world and offers a wide range of betting options. Kick influencers have become a major part of the business model, and profits reached $4.7 billion in 2024.
The company also offers a sweepstakes casino gaming platform in the U.S. Bloomberg noted that influencers representing the brand regularly communicate with Craven as they play.
“Records seen by Businessweek show that some users gamble hundreds of millions in crypto on Stake every year,” the site noted. “Drake and other VIPs do so with the encouragement and intervention of Craven himself. Text messages and chat logs viewed by Businessweek show that he can be in constant communication with high-betting clients.”
Additionally, the outlet alleged that the jackpots won by streamers representing the brand tend to be much larger than those won by other players.
In July, Tyler Niknam (also known as ‘Trainwreckstv’ on Kick) won a record-breaking $37.5 million worth of crypto on a $6,000 bet while playing an Easygo-operated game,” Bloomberg reported. “A week later another Kick streamer, Ishmael Swartz, aka ‘Roshtein,’ beat that with a $45.4 million win on a $10,000 bet, also on an Easygo game.”
Ownership Blames Social Media, Altered Reality
Stake has denied that the company’s games are rigged in favor of influencers. Craven has said that the social media nature of some of their play may skew public opinion about wins and losses.
“I can assure everyone that despite certain widespread notions of odds being rigged in some people’s favors or money not being real, we have no direct control of the odds of any of our games as these are controlled by a third-party,” he said in a 2022 blog post. “Odds are the same for all players regardless of their sponsorship status and money spent by promoters is very real.”
Additionally, the company denied the Bloomberg allegations and said the “big wins” are an arbitrary assessment. Stake further added that comparing win rates on different slots “ignores how game mathematics work.”
Drake has made other gaming news recently. In February, he announced that he was quitting sports betting after losing a $1 million Super Bowl wager. The Stake ambassador was also recently named in a Virginia class-action lawsuit. The suit alleges a racketeering conspiracy that used proceeds to “artificially inflate streaming counts for Drake’s catalog.”
