A new bill in New Jersey would force sports betting operators to lay out rules for limiting bettors and notify them when and why they are limited.
Senate Bill S3419 was introduced in the Senate by Sen. Paul Moriarty (D) and follows a similar effort seen recently in Massachusetts. The Garden State bill “requires sports wagering licensees to adopt and publish rules governing wagering account limitations and to notify patrons when accounts are limited.”
Sportsbooks traditionally set a maximum amount bettors can wager on a specific event. However, operators limit certain gamblers to an amount much smaller than that.
The tactic is often used to keep sharp bettors from winning too much. Limiting winning bettors has now become a growing issue in the industry.
Responsible Gaming Stressed In New Bills
Beyond the legislation on limiting bettors, New Jersey has also seen a few other gambling-related bills introduced this legislative session. All are focused on responsible gambling measures.
Sen. Andrew Zwicker (D) introduced S3401, which would prohibit online gaming operators “from utilizing push notifications or text messages for promotional purposes.”
Moriarty also introduced S3420, which is meant to add protections for certain bettors. The bill would ban sportsbooks from offering incentive-based wagering to anyone utilizing responsible gambling tools. This would include bonuses and other gambling promotions, depending on the final wording of the bill.
An additional bill targets credit card usage. S3461, also sponsored by Moriarty, would prohibit the use of credit cards to fund an online gaming account.
New Jersey’s online gaming industry has seen massive revenue numbers in recent years. In December, revenue was $273.2 million, up 19.8% from the same month in 2024.
In other Garden State gaming news, lawmakers are considering adding brick and mortar casinos in the northern part of the state. The effort comes after New York recently awarded three downstate casino licenses.
