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888 Poker Revenue Up 15 Percent

First Quarter 2013 Poker Revenue Jumps To $24 Million At 888

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888, the publicly-quoted online gaming operator, saw business-to-consumer (B2C) online poker revenue up 15 percent to $24 million in the first three months of 2013 from $21 million a year earlier.

The company said the growth was driven by a “successful winter marketing campaign.”

The growth continues on from the 44 percent increase to $87.5 million in poker revenue for 2012.

The number of active B2C poker customers were 474,000, up 17 percent compared to the first quarter of 2012 while quarterly revenue per active B2C customers was $52 a one percent decrease compared to the first three months of 2012.

In its interim statement the company said, “The second quarter has started in line with expectations where trading reflects the historical seasonal pattern. Daily average revenue during the first 20 days of April is more than 3% above April 2012.

“Our performance continues to be led by our core casino and poker products and we are continuing to experience increases in customer deposits, bets and first time depositors.”

Overall group revenue in the first quarter of 2013 was a record $103 million, an increase of nine percent compared to the $94 million generated a year earlier.