Sign Up For Card Player's Newsletter And Free Bi-Monthly Online Magazine

William Hill Completes Sportingbet Purchase

Paradise Poker Brand Now Owned By iPoker Licensee


William Hill has completed its £459.5 million acquisition of Sportingbet including its once formidable online poker brand Paradise Poker.

The British bookmaker, which recently agreed to buy out William Hill Online joint venture partner Playtech, now owns Sportingbet’s Australian business and has a call option over it’s Spanish operation.

Hill’s currently offers poker on Playtech’s iPoker network while Sportingbet offers two rooms – one on Ongame and one on Boss Media.

Chief executive of William Hill, Ralph Topping, said, “This acquisition is part of our core strategy to expand selectively into international markets and to grow online revenues. Australia is one of the largest licensed betting markets in the world where, up until now, William Hill has not had a footprint.

“We have particular skills in those areas of the Australian market that are demonstrating strong structural growth: online, mobile, fixed odds betting and sports betting. The Australian business offers us a well-recognised brand, an experienced team and a market-leading position in a highly competitive market. We look forward to working with our new colleagues to use the capabilities of both businesses to maximise that position.”