The long-anticipated merger of two of Europe’s leading online gaming operators was completed today as bwin Interactive Holdings and Party Gaming plc became one entity, bwin.party digital entertainment plc.
The news company started trading on the London Stock Exchange under the ticker ‘BPTY” and at 11.05 am were down 1.75 percent to 196.5 pence.
The new company sees Norbert Teufelberger and Jim Ryan of bwin and PartyGaming respectively as co-chief executives. In a statement about the merger completion the company said, "We are delighted that our merger is now complete so that we can start with the integration of our businesses and capturing the synergies we have already identified.
“As we make the transition from unregulated to regulated markets we have an excellent opportunity to capitalise on our market-leading positions in sports betting, poker, casino and games as well as bingo.”
