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Entraction Poker Revenue Down 27 Percent in 2010

Full Year Financials Show Significant Revenue Decline At Swedish Poker Network

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Swedish gaming operator Entraction saw its online poker network revenue (gaming surplus) decline 27 percent in 2010 to SEK316.4 million (€35.8 million) from SEK435.7 million (€49.3 million) in 2009.

Revenue dropped 24 percent to SEK81.7 million from SEK106.8 million in the fourth quarter of 2010.

The company’s annual report stated that, “The growth of the poker market in Europe has stagnated primarily because revenue per player decreases. Entraction is therefore working to develop a new loyalty program designed to attract new recreational players, and increase and prolong the activity of these. The 4th quarter saw an increase in liquidity in the poker network, which also had a positive effect on poker turnover of turnkey customers.”

The number of registered players at the end of 2010 was 3.9 million, an increase of 100 percent on 2009. The number of active players during the fourth quarter was 165,825 (146,158), an increase of 13 percent on 2009.

During 2010 the company signed up Victor Chandler Poker as a client and Paradise Poker’s Canadian players also joined the network.