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Toilet Seat Cover Technology Increases Casino Gaming Revenue, Company Says

Florida-Based Firm Has Bathroom Time For Women Down To Science

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A Florida-based company that designs electronic seat covers for toilets believes that its product can help casinos take in more gambling revenue.

BRiLL Hygienic Products, Inc. was displaying its design, which can replace a used plastic seat cover by the wave in front of a censor, at this week’s Global Gaming Expo (G2E) held in Las Vegas, Nevada. Its booth was one of hundreds located in the sprawling Sands Convention Center just off of the Strip.

Getting female gamblers in and out of the bathroom as fast as possible is one goal for the product, said the firm’s president, Alan Brill.

“It saves a woman 22 seconds. She doesn’t have to wrestle with the seat covers. She doesn’t have to wrestle putting toilet paper around the seat. Some bathrooms have these automatic flushers, and sometimes they go off before the woman sits, and the paper goes down the toilet. She’s got to start all over again.”

According to Brill, his toilet seat is in 44 casinos across the United States.

“We’re doing great,” said Brill, who considers himself a germaphobe.

For the Vietnam War veteran, his business model is also about cleanliness.

“Casinos try to keep their bathrooms spotless, but with an influx of so many people coming into the casino at one time, it’s hard,” he said. “With our system, there is less paper on the floor, less littering. It’s a great amenity. It shows everybody that [the casino] really cares. Every casino should have this product — and it’s American made.”

He calls every bathroom “the United Nations of germs.”

BrillThis isn’t the first time this year that potties have been players in the poker world. The World Series of Poker dealt with a minor bathroom controversy early in the festival. The problem stemmed from its decision to convert the women’s room in the Rio Convention Center’s main hallway into one for men, giving both to the male gender. A handful of prominent female players complained on social media, and the WSOP eventually changed it back. Brill said his product would be good for events like these, which sometimes have staggering lines during breaks in play.

The toilet technology firm has been growing since it was formed in the 1980s, Brill said. He expects even more clients as time goes on, both in and outside of the casino industry. However, don’t expect the product to be popular for men’s rooms anytime soon.

“Men are going to tinkle all over the plastic,” Brill said. “So, I think it’s a waste for the casino. It’s more important for the lady’s room.”

G2E centered on technology firms that create slot machines, but other niche companies such as ones that design casino chairs and “professional footwear” were also present.

Follow Brian Pempus on Twitter — @brianpempus