Michael Mizrachi made the most of the 2025 World Series of Poker main event.
Not only did he top the 9,735-entry field to win his eighth bracelet and $10 million. He also scored some sponsors as well.
One of those sponsors are using him as a prominent face in their latest marketing campaign. AngelAI is featuring the newest Poker Hall of Famer in television ads and on the company’s YouTube channel.
Mizrachi looked a bit like a NASCAR driver at the final table, featuring several sponsors on his shirt and hat. Those included a U.S. online poker operator, a social poker game, and California’s Commerce Casino. His portfolio also included the company tech firm AngelAI.
The company’s logo was featured on a patch on his right shoulder.
The business helps “deliver superior quality financial” to app users. Its management appears interested in advertising its products through poker players.
“We’re inspired by Michael’s tenacity and his commitment to excellence,” CEO and creator Pavan Agarwal said. “Just as he dominated the WSOP with focus and finesse, we’re leveraging AI to help everyday people win in the housing market-by making affordability and fairness the new standard.”
Poker Player-Focused Ad Campaigns Are Incredibly Rare
The ads are significant because it’s very infrequent that poker players are featured in national ad campaigns. Phil Hellmuth appeared on Milwaukee’s Best Light beer cans in 2008 and was also featured in a 2014 Carl’s Jr. ad.
Jack Link’s beef jerky and Degree deodorant were also sponsors of the WSOP for several years, but opportunities for players in commercials have been few and far between. Instead, some players secure sponsorship deals from poker and gaming-related companies and products.
The Mizrachi commercials have so far aired on Fox Business and other channels. Watch the commercial below.
Along with Mizrachi, UFC announcer Bruce Buffer was also sponsored by AngelAI in the main event. The company went all out for Mizrachi’s final table appearance, with several female company representatives appearing and celebrating with the new champion.
The commercial features video from that appearance and congratulates him on the win, noting: “He’s showing the World Series of Poker that nothing is beyond reach with AngelAI on his shoulder.”
