Dragonfish, the business-to-business unit of 888.com, today announced it has signed a deal with South Africa hotel and entertainment group Tsogo Sun Gaming (TSG) to launch online poker, casino, sports betting, and bingo products on behalf of the firm.
A joint company will be formed ahead of the launch of sport betting. This will be followed with the launch of casino, online poker, and bingo products.
South Africa has moved towards regulating online gaming over the last couple of years.
Dragonfish will supply back-end services such as business analytics, customer relationship management, call centre, payment processing and technology. The company will market the 888 brand in the country as well as a newly-developed brand for TSG.
Marcel von Aulock, chief financial officer of the Tsogo Sun Group, said, “Tsogo is a dynamic and innovative leader of gaming in South Africa so our move into online gaming is a natural progression for the business. Dragonfish has a proven pedigree in online gaming technology delivery and this partnership provides an excellent platform to expand our offering.”
