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MGM-Brand Online Poker Site To Launch In NJ

Casino Operator Further Cements Online Casino Commitment

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Nevada-based casino giant MGM Resorts International announced Wednesday that it will launch a MGM-branded online casino platform out of Atlantic City, New Jersey.

The playMGM platform, which will be powered by Isle of Man-based online casino technology supplier GVC, doesn’t have a launch date. MGM said it will kick off games, available only to those within New Jersey, “later this year.”

GVC has been behind Borgata’s online gaming offerings since 2013. MGM once owned 50 percent of Atlantic City’s top earning casino, but it has 100 percent ownership these days.

“Today’s announcement marks a strengthening of the relationship between the companies and the first time that real-money online casino and poker will be offered under MGM’s iconic brand,” a press release said.

In March, overall internet casino win for Atlantic City casinos broke the $20-million mark for the first time. Regulators said that online gambling revenue was $21.7 million, besting the previous record of $18.8 million from January 2017.

Though licensed in Nevada for online poker, MGM doesn’t offer an iPoker product there (only Caesars does). MGM has pushed for online poker in New York and Michigan.

GVC bought bwin.party in 2016 for about $1.6 billion. Rival 888, which operates online gaming in New Jersey through a partnership with Caesars, was vying to acquire bwin.