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888 To Launch All American Poker Network

888 Does U.S. Deals With Avenue Capital Group And Treasure Island


888 plc, the Israeli online gaming operator, has formed a new company called All American Poker Network after entering into a deal with Avenue Capital Group in the U.S..

The company will act as the vehicle for 888’s brands in the U.S. as the online gaming market there opens up in the coming months and years.

Elsewhere the company has struck an agreement with Las Vegas casino operator Treasure Island to launch online poker in Nevada later this year when a license has been secured.

888’s already has Las Vegas partnerships with Caesars Interactive Entertainment and WMS.

CEO of 888, Brian Mattingley, said, “This is the perfect deal for 888, providing the ideal platform through which to launch our B2C brands into the US market, once regulated.

“Our WSOP agreement with Caesars gives us an excellent B2B deal with one of the largest global gaming brands and most prominent casino operators, and we also have a strategic alliance with one of the largest gaming machine manufacturers in the world, WMS.
“We now have a significant financial partner for our leading B2C product – the final piece in the jigsaw, completing our US online strategy.

“The agreement sees a leading US financial institution backing one of the largest gaming platform operators in the world, joining forces to tackle a potential huge market.

“Working with a substantial financial partner provides the firepower that we need to take advantage of the significant opportunities that will be provided by a regulated US gaming market, and we are enormously excited by the opportunities that it will provide.

The partnership with Treasure Island, a top tier casino property and operator in Las Vegas, is a further step forwards and another vote of confidence in our technology and people. We are well positioned to become a market leader in Nevada and other states as they regulate online poker going forward."