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William Hill Poker Revenue Up Seven Percent

UK Bookmaker’s Joint Venture With Playtech Delivers Higher Poker Revenue


British bookmaker William Hill today announced poker revenue grew seven percent in 2011.

The company did not publish a figure for total poker revenue but William Hill Online, the company’s joint venture with Playtech, made an operating profit of €106.8 million up 17 percent on 2010.

The company said in its statement, “William Hill Online delivered an outstanding performance again in 2011, recording a second consecutive year of revenue growth of greater than 20%. Net revenue was 28% higher and Operating profit1 was 17% higher, reflecting additional marketing investment and employee costs.”

“Within gaming, all verticals grew net revenue, with Playtech Casino up 8%, Vegas Casino games up 54%, Bingo up 19% and Poker 7% higher.”