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Unibet Poker Revenue Down By One-Third in 2011

Publicly Quoted Online Gaming Operator Sees Huge Poker Slump


Unibet Plc, owner of Unibet Poker and the Unibet Open live poker brand, saw gross win revenue for its poker offering down 33 percent in 2011 to £13.6 million from £20.2 million in 2010 – a much larger drop than the 17 percent fall experienced between 2010 and 2009.

Poker now accounts for just nine percent of Unibet’s overall business revenue compared to 14 percent in 2010 and 18 percent in 2009.

Fourth quarter poker gross win revenue was £3.6 million, down 20 percent from the £4.5 million a year earlier.

Unibet did not comment on the drop in poker revenue in its annual report but did say, “During the fourth quarter, the Gold Rush promotion returned in a form specially adapted for Christmas. This promotion in addition to poker promotions in the Christmas Advent calendar saw an active end to the quarter. On 1 January 2012 poker was launched on in Denmark.

“The successful Unibet Open tour also impressed in the last quarter of the year with the Riga Unibet Open being a resounding success. Unibet Open will celebrate its five year anniversary with a strong schedule, kicking off in Prague before heading to Paris for the first time.”

Late last year the company shut its Latvian and Croatian language websites while it re-entered the French market with the purchase of

Overall the company, which also operates sportsbook, casino, skill games and bingo products, saw its gross winning revenue across all business units increase to £154.4 million from £147.5 million from 2010.