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WSOP Brand Readied For Online Regulation in U.S.

Caesars Interactive Entertainment and Dragonfish Extend UK Online Poker Deal To Cover U.S.

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888.com and Caesars Interactive Entertainment today announced they were extending their UK software licensing agreement to the U.S..

888’s independent business-to-business unit, Dragonfish, has been running Caesar’s World Series of Poker online poker site in the UK since 2010.

In a statement 888 said, “Utilising 888’s state of the art poker platform, the agreement will allow the launch of a real money offering immediately as either Federal or state based regulation is finalised and upon licensing by gaming authorities.”

Mitch Garber, chief executive officer of Caesars Interactive Entertainment, said, “888 has been successfully driving the World Series of Poker brand in the UK for the past three years, and with current momentum toward either a Federal or State by State regulatory environment, 888 is uniquely positioned to support either outcome, without delay."

At the time of writing 888 Holdings shares were up 13 percent to 53.13 pence on the back of the news.