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Shuffle Master Applies for Nevada Internet Poker License

Company Becomes Sixth to Seek Entry Into Upcoming Industry

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Las Vegas-based Shuffle Master, Inc. has applied for a license to be a service provider in a Nevada intrastate online poker industry, according to a source at the Gaming Control Board. Shuffle Master is now the sixth entity to submit an application to Silver State regulators.

Shuffle Master is a global supplier of products such as automatic card shufflers, slot machines and “wireless gaming solutions,” according to its website. The company provided mechanized shufflers for World Series of Poker final tables in 2011.

The Nevada application comes about a month after Shuffle Master and Internet gaming company OpenBet entered into an agreement that allows OpenBet to provide web versions of some of Shuffle Master’s licensed products in Canada.

Earlier this year, Shuffle Master entered into a licensing agreement with Cantor Gaming — which has also applied to be a web poker service provider in Nevada.

Service providers — defined by Nevada law — will be in charge of maintaining and running the online poker software for a licensed operator.

While applications are coming in, Nevada regulators are also in the process of finalizing Internet poker regulations by Feb. 1, 2012. After rules are adopted, the state will begin the licensing process.

Control Board Chairman Mark Lipparelli recently told Card Player that reviewing some of the submitted paperwork for potential licensees is already underway.

Regulators haven’t given a target date for the first online poker site to be running. Lipparelli said that the timeline will likely be dictated by the length of time needed to approve software and other technology.

Follow Brian Pempus on Twitter — @brianpempus