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World Series of Poker France

by Card Player News Team |  Published: Apr 01, 2011

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Just as your humble bureau chief was wracking his brain for a suitable editorial subject this month, news conveniently broke that the World Series of Poker Europe 2011 would move from England to France. On the surface this seems like an explosive news story (and it is) but scratch beneath the surface a little and the move makes perfect sense for Caesars Interactive Entertainment (formerly Harrah’s), owners of the WSOPE. When the WSOPE was first launched in London, Betfair sponsored it for three years, reputedly for millions of pounds. Last year that sponsorship deal ran out and the WSOP/Caesars did not strike a deal with another partner to take over lead branding of the event, thus losing out on a very lucrative and important revenue stream. In the intervening period the French market became regulated and awash with poker cash, much of it from online sites trying to aggressively gain ...


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