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Nearly One-In-Five American Adults Will Bet On NFL Football This Season, Says American Gaming Association

Almost 47 Millions Americans Will Gamble Thanks To Expanding Options


Roughly 46.6 million Americans plan to bet on the upcoming NFL season in some capacity, up three percent year-over-year, according to new American Gaming Association research. That’s a whopping 18 percent of all adults in the U.S.

“The sustained interest in NFL wagering reflects the growth and continued maturation of legal sports betting across the country,” AGA President and CEO Bill Miller said in a statement.

The research estimates that 23 million will place a bet online this season, up 18 percent from 2021. About six million people will bet at a brick-and-mortar sportsbook, up two percent from 2021.

About 132 million American adults have access to a state-regulated sportsbook, up 18 million from 2021. Sports betting is currently legal in 36 states and Washington, D.C. Of the 36 states, 32 have sportsbooks open for business. Four of the 36 are pending launch.

Regulated online gambling will commence in Ohio on Jan. 1, 2023. The Buckeye State is one of the largest untapped sports betting markets left for the industry. Regulators with the Ohio Casino Control Commission announced the date in June. Last year, Ohio Gov. Mike DeWine signed a law to legalize in-person and online sports betting. Ohio will have up to 25 online sportsbooks and up to 40 retail sportsbooks.

The AGA added that 18 of the 22 states that are home to NFL teams have legalized sports betting. Connecticut, Kansas, Louisiana, Maryland, and Wisconsin launched new markets since the start of the 2021 NFL season.

According to the casino lobbying group, Americans have legally wagered more than $50.4 billion on sports in the first seven months of 2022.

Among NFL bettors, the Buffalo Bills and Tampa Bay Buccaneers (9%) are the most popular picks to win Super Bowl LVII, followed by the Los Angeles Rams and Kansas City Chiefs (8%) and the Dallas Cowboys (7%).

The Super Bowl will be played in a legal sports betting jurisdiction (Arizona) for the first time ever in February 2023.

Morning Consult conducted the survey on behalf of the American Gaming Association. The online survey was run August 25-27, 2022, among a national sample of 2,210 American adults regarding their betting plans on the upcoming NFL season. The margin of error was +/-2 percent.