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Sin City Ditches 14-Year-Old Slogan 'What Happens In Vegas, Stays In Vegas'

America's Gambling Capital Might Get New Catchphrase


The Las Vegas community is still reeling from the massacre that took place early this month, and city officials are looking for ways to keep the city attractive to tourists and thus keep the local economy growing.

Some 43 million people visit America’s gambling capital each year.

According to a report from the Associated Press, city officials have indefinitely scrapped the city’s famous catchphrase, “What Happens In Vegas, Stays In Vegas.”

R&R Partners, the ad agency hired by the Las Vegas Convention and Visitors Authority, put the slogan in retirement because it has been deemed inappropriate in the aftermath of the tragedy that left 58 people dead and hundreds wounded on the Las Vegas Strip.

The brief Twitter catchphrase “Vegas Strong” (and its accompanying hashtag) is serving as a placeholder until the agency comes up with something new or decides to bring back “What Happens Here,” per a report from Quartz.

The old slogan has been used in advertisements promoting Las Vegas for about 14 years.

R&R Partners CEO Billy Vassiliadis told the Las Vegas Review-Journal that the slogan has been immensely popular since it debuted to the public in 2002.

“Every time we go out to test any new creative messaging, (people being introduced to the idea are) like, ‘What happened to What happens in Vegas, stays in Vegas? That’s what we love.’”

Tags: Las Vegas,   Nevada,   Slogan