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California Casino Launches Social Gaming Product

Free-Play Games Designed To Bring People To Brick-And-Mortar Casino

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The Pala Casino, Spa and Resort in California announced earlier this month that it has launched a social gaming product.

The free-play MyPalaCasino online social casino is available on a stand-alone website, as well as Facebook, iOS and Android. The social casino has slots, blackjack, roulette, video poker, craps and Texas hold’em poker.

The casino also said that virtual sports games will be added in the “near future.” All the games are intended to help drive people to the brick-and-mortar casino.

“We are really excited about the launch of this new gaming product,” Bill Bembenek, Pala’s CEO, said in a statement. “We believe the games will provide another high-quality gaming experience for our guests especially those who are not able to visit our resort. The social casino also will reach Southern Californians, who may not have experienced everything that our resort has to offer.”

“Our platform allows Pala to integrate the social game experience into its land-based loyalty system thereby extending its brand beyond the physical casino and providing guests the opportunity to earn rewards towards their next visit,” said Jim Ryan, Pala Interactive’s CEO.

Pala Interactive, an online social and real-money gaming software developer that was founded in 2013, also has real-money offerings in the state of New Jersey thanks to a partnership with Borgata. Pala Interactive is majority-owned by the California-based Pala band of Mission Indians.

California has been looking at legalizing online poker for a decade, but there’s still major division among the tribal gaming industry on how to regulate the activity.

Earlier this year, the Pechanga Resort & Casino in Southern California announced a social casino gaming partnership with Nevada-based Ruby Seven Studios.