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888 In Talks To Acquire Bookmaker William Hill

Deal Could Be Worth Roughly $4 Billion: Report


888 Holdings, a company involved with regulated online poker in Nevada, New Jersey and Delaware, is in preliminary talks to acquire U.K.-based bookmaker William Hill, according to a report from Bloomberg.

888 and the Rank Group are pursuing a bid together, the report said. The price tag being discussed is $4 billion. William Hill recently ousted its Chief Executive Officer James Henderson.

Last year, William Hill was vying for a takeover of 888 for $1.1 billion.

According to Bloomberg, gambling industry consolidation was higher in 2015 than it has been in a decade. The $12.9 billion in deals announced in 2015 was roughly double that of 2014 and the highest since 2005, the report said. In 2014, Amaya Gaming bought PokerStars for $4.9 billion.

Caesars Entertainment Corp. is currently considering a sale of Caesars Interactive Entertainment, the parent company’s online gaming division, to China’s Giant Interactive Group for $4 billion as well. A potential deal would not include the World Series of Poker.