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Two-Time EPT Champ Victoria Coren Leaves PokerStars After Firm Rolls Out Casino Games

Coren Says She's Not Comfortable Endorsing Online Casino Games

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Late last month, poker pro and two-time European Poker Tour champion Victoria Coren announced that she was walking away from her sponsorship deal with PokerStars.

Coren wrote in her blog that she couldn’t participate in the direction the company was going after it made public plans to go with other casino games in addition to poker.

Coren was with PokerStars since 2007.

“This is no criticism of PokerStars itself: business is business, they are providing a new service that people want, and I know they intend to abide by some key principles of responsible gaming,” she wrote. “It’s not anti-casino either; I spend a lot of time in casinos, and I have been known to indulge in live table gaming. But I cannot professionally and publicly endorse it, even passively by silence with my name still over the shop. Poker is the game I love, poker is what I signed up to promote.”

She added that she won’t rule out working for PokerStars again in the future.

This past summer, PokerStars and its sister site Full Tilt Poker were acquired by Canadian firm Amaya Gaming Group for a staggering $4.9 billion. Amaya is currently trying to bring the PokerStars brand to the U.S. via a regulated market—either California or New Jersey.