Poker Coverage: Poker Tournaments Casino News Sports Betting Poker Strategy

Bally Technologies To Acquire Dragonplay

Nevada-Based Games Developer Dabbles Into 'Social'


Late last week, leading U.S. games developer Bally Technologies announced that it was buying Dragonplay, an Israel-based social gaming business, for $100 million.

Dragonplay has a product on Android devices, as well as a “significant presence” on Facebook and Apple iOS. Bally joins other top U.S. gaming firms, such as IGT and Caesars Interactive, in the social gaming realm.

Dragonplay ranks among the 10 top-grossing game developers in the social casino genre with approximately 700,000 daily active users and nearly three million across all of its platforms.

Dragonplay was launched in 2010.

“With over three years of topping various performance charts on Google Play, Dragonplay has successfully and consistently demonstrated its ability to acquire, monetize and retain social gamers by creating compelling games with staying power in the social casino space,” Bally’s Chief Executive Officer Richard Haddrill said in a statement.

“We expect this strategic acquisition to help position Bally at the forefront of social casino gaming by leveraging our world-class content, including proprietary table games and award-winning video slots, on Dragonplay’s increasingly popular social casino. Additionally, with the majority of its revenues generated from smartphones and tablets, Dragonplay has proven remarkable foresight and leadership in the mobile space, which is the fastest growing segment of social gaming.”

Bally bought Nevada-based SHFL Entertainment last summer for $1.3 billion.