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Unibet Poker Revenue Grows 17 Percent

Second Quarter Growth Down To Improved Turnover And Return Of High Value Players


Unibet Plc yesterday reported a 17 percent rise in its gross winning revenue for poker in the second quarter of 2012 to £3.50 million from £2.99 million a year earlier.

In the first six months of 2012 revenue was up 10.3 percent to £7.77 million from £6.97 million in the first half of 2011.

The rise in revenue is a welcome turnaround from full year 2011 figures which saw poker revenue drop by one-third and the 17 percent fall between 2009 and 2010.

The company said in its interim report, “ With the majority of the poker industry showing a general decline in both player numbers and revenues, it was encouraging to see a positive turnaround for Unibet poker revenues in the middle of the second quarter. After player centric changes were introduced to the offering coupled with an aggressive reactivation initiative, Unibet Poker saw excellent improvements in turnover and the return of a lot of high value players.

“A new loyalty system in Fast Poker has helped improve both activity and revenues and with Microgaming’s Blaze Poker released in June, Unibet Poker now has one of the best offerings on the market.”

Elsewhere Unibet signed a deal with UK-based Rank which it hopes will enable it to launch online poker and casino in Belgium in the third quarter of 2012. The company already has a sports book license for Belgium.