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Poker Revenue Up 17 Percent At bwin

Italy’s Gioco Digitale And French Market Entry Drives Growth In Poker Revenue Ahead of Merger With PartyGaming

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Publicly-quoted German betting giant bwin today reported gross gaming revenue in its online poker business up 17.4 percent in 2010 to €139.5 million compared to €118.8 million in 2009.

The company said the increase was “largely attributable to the contribution made by Gioco Digitale [in Italy] and the successful market launch in France"

The company added that, “Whilst these newly regulated markets are performing well, the international poker business (.com) is still dominated by poker providers offering real money gaming to US customers, giving them significant advantages of size and player liquidity.”

bwin has around five million registered poker players on its database in Italy and had a market share of 22.3 percent of the Italian market, the world’s second biggest according to the company’s annual report, at the end of last year.

Net gaming revenue in poker expanded by 4 percent in 2010 to €93.1 million compared to €89.5 million a year earlier.

Active poker customers also increased to 1.12 million in contrast to 1.05 million a year earlier.

bwin will merge with PartyGaming in the coming weeks to form one of the world’s largest gaming operations.